Prospecting for God and Gold

Pastor Dwain Marketplace

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5 sources for prospects

Gain referrals and clients by being a joiner. Get involved with:

1. Business organizations. Join your local chamber of commerce or a business association to tap into the business community in your area. Many practitioners sign up for chambers of commerce, which offer opportunities to network at a countywide level, but you might also look on the smaller scale, such as economic alliance groups or business associations, which also allow you to meet frequently with business owners.

2. Community clubs or organizations. Depending on your hobby and interests, join a community group, such as a bicycle or car club, a bowling or softball league, or a religious congregation.

3. Service clubs or charities. Service-oriented groups such as Rotary, Kiwanis, or Lions clubs get you involved in your community by working on projects side by side with local residents. Or volunteer directly with charities. Read about the contributions REALTOR® Magazine’s Good Neighbor Awardwinners are making in their communities around the country.

4. Neighborhood councils. These government or nongovernmental bodies are in charge of handling neighborhood problems as they arise, and they may find it helpful to have someone with expertise in real estate join the group.

5. Real estate groups. Sign up for industry organizations the Asian Real Estate Association of America, the National Association of Real Estate Brokers, the National Association of Hispanic Real Estate Professionals or referral groups such as BNI to swap ideas and leads. BNI ( offers opportunities for business professionals, including real estate practitioners, to meet and expand their network of referrals.

Source:Wendy Furth, ABR®, CIPS, RE/MAX Olson & Associates, Northridge, Calif., and Howard Brinton, CEO of Star Power Systems (